A great collection of videos and ideas, and well worth a watch.
Tuesday, May 24, 2011
Why we need to fail a little harder
A great collection of videos and ideas, and well worth a watch.
Friday, May 13, 2011
Eurovisional Experience in Toronto
I was feeling a little Euro-nostalgic so I wrote my latest blog posting on Irish Alien about the days when Ireland reined supreme on the Eurovision circuit.
Sunday, May 1, 2011
Play Russian Roulette with your Digital Life
Alongside the obvious gambling thrill, the game highlights the idea of the "digital life" and how the value we place on it can be used cleverly in social media campaigns to drive engagement. Examples of other campaigns exploring this area include the famous Whopper Sacrifice campaign by CP+B which asked people to sacrifice their virtual friendships in return for a free burger, and the "digital-death" campaign for World AIDS day by TBWA\Chiat\Day, where a rake of celebrities including Lady Gaga and Justin Timberlake killed their digital lives and vowed to bring them back to life when $1 million had been collectively raised for charity.
As the lines between the online and offline worlds begin to blur people are beginning to place a lot of value in their digital lives The campaigns above show how this applied value can be used effectively and creatively to drive interaction and engagement.
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