Flights booked. Notices handed.

I am jack’s inflamed tear duct.

After giving notice several days ago word has spread that I am leaving. In a matter of weeks my posterior will longer grace my uncomfortable swivel chair, bound instead for an equally uncomfortable Canadian one. Fingers and toes crossed that is. Having never been in a job where I’ve quite liked the people and work so much I am all covered in smidgens of sadness. I am also all covered in dollops of doubt, as the unemployed vultures that I graduated with circle, waiting to swoop in and take my job, I can't help but wonder am I making a very stupid mistake.

I once worked on a campaign for a gambling company where the strategy was based around the idea that fortune favours the brave. If it does I sincerely hope it has a little favour left for the stupid so that I’ll shortly be rolling in it.

If Diesel‘s most recent outdoor and Canne Grand Prix winning campaign is to be believed stupidity is to be encouraged.

Which I am totally down with.

The New Cadbury' s Flake Spot

Below is the latest television spot from Cadbury's Flake. Having had to shelve the original million quid ad, which witnessed the seduction of a glamorous woman by a Beelzebub type character, due to research deeming it too raunchy, Fallon created this beautifully shot, beautiful chick in a beautiful dress ad. Which is really all it is. Of course being of the female variety and a dedicated follower of fashion (ish) I couldn't but admire the intricate ebbing folds in this Antony Price flock.

Except it was a beautiful dress that had already been on someone else's beautiful back which had been beautifully art directed in almost the exact same fashion.

Four years ago Kate Moss swirled and twirled in an identical manner in Alexander McQueen's renowned hologram image.

The spot was devised by l'enfant terrible and Baillie Walsh, who coincidently enough directed the Flake advertisement.

So it seems just like Lindsay Lohan, the debate on creativity in the age of youtube, is doomed to keep raising its uglyass head again and again. The question being can you call you a creative when you're actually not being that creative? Perhaps mother bird would be more suitable as a career title when there is so much regurgitation involved. It seems as though it's a pandemic that has infected those at the top of their career ladder and those on the first rung. A perfect example being this entry for the Cannes Junior Lions competition.

Remind you of anything?

So, and this is something as a junior I am going to try and keep as my mantra.

Turn the off the computer and pick up a sharpey because browsing our imagination is the best reference point we have.

So you have got to let me know

Several legends have arisen as to what Mick Jones meant when he sung should I stay or should I go in 1981. Was it his rocky relationship with singer Ellen Foley or perhaps the constant squabbles that would lead to Jones being out on his ear just two years later? Whatever the intended meaning was is not so much the issue here, what matters is that Jones' London twang has been twirling around my brain for months. Risk leaving a difficult to-come-by copywriting job I love, in which I may never be made permanent at, to travel and possibly get a better one in Canada. Or spend a year ODing on maple syrup and practicing my plate stacking skills, only to come back to find yet another vulture sitting at my desk. After more changes of heart than a world renowned transplant surgeon,the decision has been made...

Canada here I come. Ahem... eh.