Thursday, December 23, 2010

Proper Chrimbo Selecta

Oh Christmas, that time of year when ad agencies can knock it out of the park and show us all just how ninja they really are. So here’s a round-up of some really nice Christmas work that I've seen hanging about.

Honda Naughty and Nice List

Honda’s NaughtyOrNice-a-tron, is a Facebook application that scans your Facebook page for all your actions made within the last year. The results of its scan will then determine whether you’re going to be on Santa’s naughty or nice list this Christmas season. The app analyses the user's Facebook activity, including status updates, comments and likes, focusing on language usage and key behaviors, to determine if he or she has been naughty or nice.


The Santa Brand Book


Created by Quiteroom, these brand guidelines detail how to remain on brand while communicating the essence of Santa. Details include such gems as this –

Our brand essence is like a sack on a sleigh of belief. At the emotional heart of our brand sack is profit. Profit is foundationed in deceit, which is emulsifiedin tricks. Tricks are quasi-authenticated through illusion, and further end-gamed via magic. Enveloping this magic is the belief of our customers. The sack then hangs within a metaspace of gullibility.


Mother London : Lappi Leaks


Following Julian Assange’s suit - Mother London have released some scandalous revelations straight from the reindeer’s mouth on their twitter page. Found under the #LappiLeaks hash tag, highlight's include Donor's ongoing fight with Ketamine addiction, Tiger Wood's expulsion from Santa's Good List until he starts “banging chicks and winning cups again” and that the 2009 Santa's Apprentice winner lost his job after the exposure of his reindeer porn ring. Follow LappiLeaks here.

The Monster Holiday Harmonizer : BBDO New York


Created for their client Monster, BBDO New York's Holiday Harmonizer let's you send Christmas greetings in an odd, auto-tuned, harmonized computer voice. You can write a simple email, type a message and make the Harmonizer sing, or go all out and record your very own song / message and listen to it back in all it's harmonized glory. Try it out here.




Tuesday, December 14, 2010

What the fuck...

Through more aspirational than inspirational, this little page has served on many occasions as a useful resource for food ideas.

And since acquiring my newest job post, marketing, social media person mawhatsit, this one was even more invaluable.

Now by means of the same general idea, Albion London has used this formula for its Christmas card...

Have to say I fucking like it.

Monday, December 6, 2010

Publicis Past and Present


Now tha
t I've climbed out of my self obsessed pit of blurgh, I'm going to shine the light on some of my old work mates at Publicis. Firstly, to my old art director Stina who is currently making the magic happen in Hyper Island, here's her first piece of animation.


Secondly, there’s a big holla going out to the boys who occupied the seat in front of my old desk. Darragh Carey and Ciaran McCarthy are the minds behind this lovely ad for the new terminal at Dublin Airport. Considering Ireland's barely afloat in a sea of debt and the most draconian budget Ireland has ever seen was launched today, it's a timely little spot aptly made when our national pride couldn't be any lower.







Thursday, December 2, 2010

Living the dream...



So I’ve been absent for a while.
Mainly because the thought that perhaps this little experiment wasn’t proving as successful as I had initially hoped was making itself quite at home in my head. After hemorrhaging most of my money away, I was left to subside on a fiscal trickle. Surviving on a diet of rice and barbecue sauce, my pitiful existence chased away any motivation I had for blogging or anything else other than a few half assed job applications on craigslist. It was then that The Haircut happened. The Haircut was at least turning point in my Canadian life because it allowed me to make rent. This was not because, as it does in every crappy chick flick you’ve ever seen, the removal of heroine’s hair results in a drastic life change which in turn results in the removal of the heroine’s clothes by Matthew Maconahay. The Haircut transpired because of an ad I saw on craigslist where a hairdresser was looking for a hair model and was willing to pay generously. Thanks to the miracle of photoshop and an old photo, I was golden. Doing little to mask her disappointment when I arrived, Hairbutcher proceeded to punish me with The Haircut for my visual trickery. My long brown locks were dispersed with, replaced instead with a kind of a short crop thing. The colour is indescribable; Hairbutcher mentioned something about it being golden like barley. You could, I suppose, liken it to the kind of barley that has been farmed fresh from the seared soils of Chernobyl because I doubt this colour has ever appeared anywhere in nature.



Rent paid, there was also the issue of eating. A trifle in the grand scheme of things, however, I had a feeling my parents would be awfully disappointed if I met by end via starvation. It was because of this that the next thing that plunged me into a further a depression occurred. I became a full time employee at Tim Horton’s. I can’t possible describe the horror of those two Tim weeks. I was subjected to ridicule and battery. The ridicule was mainly at the hands of my flatmates and the battery was in the form of a slap administered by my manager for eating glace out of doughnut dipper. Tim Horton’s employs, for the most part, non native English speakers so it was assumed that my grasp on the language was limited. Because customers frequently confused my ineptitude and general apathy towards the whole operation for someone who couldn’t string a sentence together, every order came with its own set of charades. My lack of job satisfaction manifested itself in a number of different ways, firstly I tried to make up for the fact that I was treated and paid so poorly by eating as many donuts as possible. This backfired as the only time when getting fatter serves as any sort of revenge tactic is when you use your newly acquired lard to sit on someone. The second and ultimately more enjoyable thing I did was write swear words on the donuts in glace. Thankfully, as important a skill as icing pastries with profanities is, I was offered another job, one where I didn’t have ask to go to toilet. Thus ended my dance with poverty (for the time being at least) and marked the beginning of some actual morsel of a life in Canada. Best of all, now I can actually afford a portfolio case. So enter round two of meeting CDs, here’s hoping I end up at the correct agency this time....