Below is the latest television spot from Cadbury's Flake. Having had to shelve the original million quid ad, which witnessed the seduction of a glamorous woman by a Beelzebub type character, due to research deeming it too raunchy, Fallon created this beautifully shot, beautiful chick in a beautiful dress ad. Which is really all it is. Of course being of the female variety and a dedicated follower of fashion (ish) I couldn't but admire the intricate ebbing folds in this Antony Price flock.
Except it was a beautiful dress that had already been on someone else's beautiful back which had been beautifully art directed in almost the exact same fashion.
Four years ago Kate Moss swirled and twirled in an identical manner in Alexander McQueen's renowned hologram image.
The spot was devised by l'enfant terrible and Baillie Walsh, who coincidently enough directed the Flake advertisement.
So it seems just like Lindsay Lohan, the debate on creativity in the age of youtube, is doomed to keep raising its uglyass head again and again. The question being can you call you a creative when you're actually not being that creative? Perhaps mother bird would be more suitable as a career title when there is so much regurgitation involved. It seems as though it's a pandemic that has infected those at the top of their career ladder and those on the first rung. A perfect example being this entry for the Cannes Junior Lions competition.
Remind you of anything?
So, and this is something as a junior I am going to try and keep as my mantra.
Turn the off the computer and pick up a sharpey because browsing our imagination is the best reference point we have.
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