Oh Christmas, that time of year when ad agencies can knock it out of the park and show us all just how ninja they really are. So here’s a round-up of some really nice Christmas work that I've seen hanging about.
Honda Naughty and Nice List
Honda’s NaughtyOrNice-a-tron, is a Facebook application that scans your Facebook page for all your actions made within the last year. The results of its scan will then determine whether you’re going to be on Santa’s naughty or nice list this Christmas season. The app analyses the user's Facebook activity, including status updates, comments and likes, focusing on language usage and key behaviors, to determine if he or she has been naughty or nice.
The Santa Brand Book
Created by Quiteroom, these brand guidelines detail how to remain on brand while communicating the essence of Santa. Details include such gems as this –
Our brand essence is like a sack on a sleigh of belief. At the emotional heart of our brand sack is profit. Profit is foundationed in deceit, which is emulsifiedin tricks. Tricks are quasi-authenticated through illusion, and further end-gamed via magic. Enveloping this magic is the belief of our customers. The sack then hangs within a metaspace of gullibility.
Mother London : Lappi Leaks
Following Julian Assange’s suit - Mother London have released some scandalous revelations straight from the reindeer’s mouth on their twitter page. Found under the #LappiLeaks hash tag, highlight's include Donor's ongoing fight with Ketamine addiction, Tiger Wood's expulsion from Santa's Good List until he starts “banging chicks and winning cups again” and that the 2009 Santa's Apprentice winner lost his job after the exposure of his reindeer porn ring. Follow LappiLeaks here.
The Monster Holiday Harmonizer : BBDO New York
Created for their client Monster, BBDO New York's Holiday Harmonizer let's you send Christmas greetings in an odd, auto-tuned, harmonized computer voice. You can write a simple email, type a message and make the Harmonizer sing, or go all out and record your very own song / message and listen to it back in all it's harmonized glory. Try it out here.
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